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IncentivesMap
WisconsinRebate Program

Residential Energy Efficiency Rebate Program

You getECM Variable Speed Pump: $25-$320 depending on size Geothermal Heat Pumps: $750 - $1,000 Smart Thermostat: $50 Insulation: $75 - $675, depending on location within home Insulation (Income-Qualifying Customers): $75 - $1,125, depending on location within home Water Heaters: Instant rebates are available through trade allies.
Apply on official siteView on DSIRE

Quick facts

Incentive type
Rebate Program
Amount
ECM Variable Speed Pump: $25-$320 depending on size Geothermal Heat Pumps: $750 - $1,000 Smart Thermostat: $50 Insulation: $75 - $675, depending on location within home Insulation (Income-Qualifying Customers): $75 - $1,125, depending on location within home Water Heaters: Instant rebates are available through trade allies.
Administrator
Focus On Energy
Funding source
Focus On Energy Program
Applies to
State, Residential, Low Income Residential, Multifamily Residential
Technologies
Heat pumps, Programmable Thermostats, Geothermal Heat Pumps

Dates

Source last updated
May 22, 2025

About this incentive

The Focus on Energy Program offers incentives for residents to improve the energy efficiency of their homes. Rebates are available for eligible furnaces, boilers, heat pumps, air sealing, attic insulation, and water heaters. Improvements must meet the program’s efficiency and equipment standards in order to be eligible for an award. Equipment should be installed prior to submitting an application and should come from the list of pre-qualified equipment listed on the program web site. Please refer to the program web site for additional information about equipment eligibility and other restrictions. Low-income residents may be eligible for Tier 2 incentives. Note that customer eligibility for Focus on Energy incentives is based on utility participation ; interested individuals and companies should use the eligibility tool on the program web site to determine if their local utility is participating in the Focus on Energy program. In-store lighting discounts are also available to Focus on Energy customers.

Data updated . Always confirm details on the official program website before applying. Programs change frequently.